14 Digital Marketing Courses 2026 | WG Academy
14 certified courses: SEO (339 criteria), GEO/AEO, Google Ads, Meta Ads & AI. 318 immersive labs. LinkedIn certificate. From €99, lifetime access.
14 certified digital marketing courses
Web Generation Academy offers 14 certified online courses covering SEO (339 criteria), GEO/AEO, Google Ads, Meta Ads, LinkedIn Ads, Analytics GA4, WordPress, E-commerce SEO, Local SEO, Technical SEO, CapCut, YouTube SEO and AI Content Creation. Each course includes interactive modules, quizzes, immersive labs with AI evaluation, AI voice narration in FR/EN/AR, and a LinkedIn-shareable certificate.
267 modules & 318 immersive AI labs
Access 267 learning modules, 318 immersive labs with personalised AI feedback, 267 quizzes and 3,650 evaluation questions. Each lab simulates a real scenario: SEO audit, Google Ads campaign, GA4 analysis or Meta Ads strategy. Content available in French, English and Arabic.
SEO Courses
- Complete SEO Training — 339 criteria 2026
- GEO & AEO Training — AI Search Optimization
- Advanced Technical SEO
- Local SEO 2026
- E-commerce SEO
- WordPress SEO
Ads & Analytics Courses
AI, Video & Content Courses
Which WG Academy plan should you choose?
3 plans with no subscription: SOLO € 99 (1 course + 5 AI evaluations + Live Business Lab), PRO € 299 (AI voice narration FR/EN/AR + 20 AI evaluations), BUSINESS € 499 (5 team licences + 100 AI evaluations + priority 24h support). One-time payment, lifetime access.
View WG Academy pricingHow do you get your WG Academy LinkedIn certificate?
Each WG Academy course ends with a digital certificate automatically generated in your name, timestamped and directly shareable on LinkedIn. Showcase your SEO, Google Ads, Meta Ads and digital marketing skills to recruiters and clients.
Get my certificateDo WG Academy courses include lifetime access and future updates?
One-time payment, lifetime access. All future content updates, modules and labs are included at no extra cost. Your progress, badges and certificate are saved indefinitely on your WG Academy account.
Enterprise — Team licences
Companies, SEO agencies and marketing departments can train their teams with WG Academy BUSINESS licences. Includes 5 simultaneous licences, AI voice narration, 100 AI evaluations and priority 24h support.
Discover enterprise offerPack Academy — All 14 courses
The Academy Pack gives access to all 14 courses, 267 modules, 318 immersive labs, all quizzes and AI voice narration in all 3 languages (FR/EN/AR). The ideal option for digital marketing professionals seeking complete training.
View Academy PackHow to start with WG Academy in 4 steps?
- Choose your course: SEO, Google Ads, Meta Ads, Analytics, WordPress or AI
- Select your plan: SOLO € 99, PRO € 299 or BUSINESS € 499 — one-time payment
- Complete modules, quizzes and immersive AI labs at your own pace in FR/EN/AR
- Obtain your LinkedIn-shareable certificate and showcase your digital marketing skills
WG Academy plans comparison
| Plan | Price | Courses | AI Labs | Licences |
|---|---|---|---|---|
| SOLO | € 99 | 1 | 5 | 1 |
| PRO | € 299 | 14 | 20 | 1 |
| BUSINESS | € 499 | 14 | 100 | 5 |
Glossary — Key digital marketing terms
- SEO
- SEO (Search Engine Optimization) is the practice of optimising web pages to rank in Google organic results using technical, content and link-building strategies. SEO is essential for long-term organic traffic growth.
- GEO / AEO
- GEO (Generative Engine Optimization) is the discipline of optimising content for AI-powered search systems like ChatGPT, Gemini, Perplexity and Bing AI. AEO (Answer Engine Optimization) désigne l'optimisation pour les moteurs de réponse.
- Google Ads
- Google Ads is Google's advertising platform for creating paid Search, Display, Shopping and YouTube campaigns with precise audience targeting and conversion tracking. Google Ads is the most effective tool for immediate paid visibility.
- Meta Ads
- Meta Ads is the Facebook and Instagram advertising platform for creating targeted social media campaigns with advanced audience segmentation and retargeting. Meta Ads is the leading platform for social media advertising.
- Analytics GA4
- Analytics GA4 (Google Analytics 4) is a web and app traffic analysis tool to measure user behaviour, conversions and the performance of all your marketing campaigns. GA4 is the new standard for digital performance measurement.
FAQ — Frequently asked questions about WG Academy
How much does a WG Academy course cost?
WG Academy courses start from € 99 with a one-time payment and lifetime access. SOLO plan is € 99, PRO is € 299 and BUSINESS is € 499. The Academy Pack (all 14 courses) starts from € 799.
Are WG Academy courses certified?
Yes, each WG Academy course ends with a digital certificate automatically generated in your name, timestamped and directly shareable on LinkedIn.
How long do I have access to WG Academy courses?
Access is for life. A single payment gives you unlimited access to all courses, modules, labs and future updates, with no subscription or hidden fees.
Are WG Academy courses available in English and Arabic?
Yes, all WG Academy courses are available in French, English and Arabic. AI voice narration is included in all three languages for PRO and BUSINESS plans.
What digital marketing skills does WG Academy cover?
WG Academy covers SEO (339 criteria 2026), GEO/AEO, Google Ads & CRO, Meta Ads, LinkedIn Ads B2B, Analytics GA4, WordPress SEO, E-commerce SEO, Local SEO, Technical SEO, YouTube SEO, CapCut video editing and AI content creation.
How to learn digital marketing online effectively?
To learn digital marketing online effectively, choose a structured platform like WG Academy that combines theory (interactive modules), practice (immersive AI labs), evaluation (quizzes with 3,650 questions) and certification (LinkedIn certificate). Progress at your own pace, in French, English or Arabic, with lifetime access to all updates.
What is the best platform to learn SEO in 2026?
The best platform to learn SEO in 2026 is WG Academy with its formation covering 339 Google criteria, technical SEO, Core Web Vitals, GEO/AEO, e-commerce SEO and local SEO. The training includes 25 modules, immersive labs, real audits and an up-to-date LinkedIn certificate.
Difference between SEO and Google Ads — which to choose?
SEO (Search Engine Optimization) is a long-term strategy for free organic traffic through content and technical optimisation, while Google Ads is a paid advertising system offering immediate results. The ideal strategy combines both: Google Ads for quick ROI and SEO for sustainable organic growth. WG Academy trains you in both disciplines.
What is the difference between digital marketing and traditional marketing?
Digital marketing is the set of techniques using digital channels (SEO, Google Ads, social networks, email, content) to attract and convert online customers. Unlike traditional marketing (TV, print, radio), digital marketing allows precise targeting, real-time ROI measurement and continuous optimisation.